Tinman Elite
Assistant Brand Manager (contract): produced and managed short films, reels, podcasts, and social content end-to-end — coordinating athletes, creatives, and sponsors to grow viewership and meet partner requirements.
Lifestyle content & social strategy
Social-first storytelling for sport, culture, and the outdoors.
Strategist, producer, and operator across content calendars, shoots, paid + organic social, and cross-functional campaigns — with a background in endurance sport and specialty retail. Based in Boulder, CO.
- 3+ Years in social, content & brand marketing
- $270K+ Revenue influenced through campaign & live programming
- End-to-end Concept → shoot → edit → publish → optimize
Selected work
Brand content, social channels, and campaign landing experiences across endurance and education marketing.
-
-
Live event campaigns & funnel experiences
Build and promote audience-specific webinar and event campaigns — from landing pages and registration through live programming — in partnership with strategy and sales. Stack includes Webflow, Marketo, and Typeform for capture, nurture, and reporting.
Active campaign landing pages
Additional creative assets and funnel screenshots available on request for interview presentations.
-
Full Cycle & Colorado Multisport
Sales Manager overseeing marketing and community engagement: paid and organic social, local events, and lead/revenue tracking across Meta and Google — aligned to seasonal priorities and local storytelling.
Community & social
-
On & Offroad Triathlon
Professional athlete building audience through sponsorship activations and social content — collaborating with brand marketing teams on story-led, platform-native posts.
Athlete social
-
Athlete interview series
Social-first editorial series highlighting individuals on track & field channels to grow engagement and team culture.
Selected episode
-
Instructional & live athletics video
Produced and edited distance-learning and live-stream content; graphics and motion for broadcast deliverables.
View work →
Experience
Roles where strategy, creative, and performance meet.
-
Assistant Marketing Manager
Formerly Athletic Strategist / SDR
- Lead social content (static + short-form video) and live online events for awareness, engagement, and pipeline.
- Partner with marketing, strategy, and sales on audience-specific campaigns grounded in performance and brand voice.
- Support Marketo programs; report in Salesforce and Excel for weekly optimization.
- Generated $270K+ in new revenue (10%+ of team total).
-
Assistant Brand Manager (Contract)
- Produced short films, reels, podcasts, and social to meet partner requirements and grow viewership.
- Owned projects concept-through-release with athletes, creatives, and sponsors.
-
Sales Manager
- Oversaw marketing and community engagement: paid social, organic posts, and local events.
- Built Meta and Google Ads; tracked leads and revenue to inform creative and targeting.
-
Professional Athlete
- Negotiated sponsorships; collaborated on social activations and audience growth with brand partners.
Capabilities
A hybrid skillset: strategist, creative producer, cultural editor, and operator.
-
Social & lifestyle storytelling
Platform-native concepts for Instagram, TikTok, and emerging channels — editorial tone, seasonal relevance, and cultural moments.
-
Content development & production
Briefing, reviewing, and refining work with partners; in-house and on-location shoots; concept through delivery.
-
Calendars & workflow
Editorial calendars, approvals, asset delivery, and cross-functional alignment in fast-moving environments.
-
Paid + organic integration
Meta Ads Manager, Google Ads, boosting strategy, testing, and KPI reporting to optimize reach and engagement.
-
Performance & reporting
Campaign analysis, A/B testing, lead/revenue attribution, and actionable recommendations from weekly and monthly reviews.
-
Cross-functional partnership
Collaborate with brand, creative, sales, and regional stakeholders so social ladders up to business priorities.
- Meta Ads Manager
- Google Ads
- Adobe Premiere
- Photoshop & Lightroom
- After Effects
- Marketo
- Salesforce
- Webflow
About
I'm a social-first marketing professional with experience across content strategy, production, paid media, and cross-functional campaign execution in endurance and outdoor-adjacent brands.
I combine cultural fluency in sport and lifestyle with operational rigor — calendars, briefs, reporting, and performance optimization. As a professional athlete and four-year varsity runner at UVA, I bring an authentic connection to outdoor and performance culture.
B.A. Environmental Science, University of Virginia · Boulder, CO
Get in touch
Open to lifestyle, outdoor, and culture-driven brand roles — including content strategy, social, and integrated marketing.
sateller1@gmail.comBoulder, CO
